News

Meet Lauren: Reid's New Supply Chain Administrator

We are thrilled to welcome Lauren Willis to Reid as our new Supply Chain Administrator! With a strong background in Buying and Operations , Lauren brings fresh perspective and enthusiasm...

Changing Lives Two Wheels at a Time: Inside Bik...

Bike Club OKC is a after-school cycling program transforming the lives of students across Oklahoma City through mentorship, hands-on STEAM education, and resilience-building. We at Reid first discovered them when...

Reid Retailer of the Month: DeWitt Bikeworks

This month, we’re shining the spotlight on a shop that’s been keeping the wheels turning in DeWitt, Michigan since 2010, meet Bikeworks! Known for their friendly team, top-notch service, and...

Reid Retailer of the Month: Tambay Cycling Hub

This March, we’re excited to introduce a bike shop that’s all about community and making cycling for everyone - Tambay Cycling Hub! Based in Kapitolyo, Philippines  Tambay is more than just...

Boost Your Sales with Reid - Join Our Online De...

At Reid, we’re not just making cycling more accessible for customers, we’re also helping dealers like you grow your business. With our online sales channel in the US, we’re driving...

Reid Retailer of the Month: Gradient Bike Shop

This February, we're shining the spotlight on a different business for our Retailer of the Month - Gradient Bike Shop! Based in Collingswood, New Jersey, Gradient isn't your typical bike...