About Reid Bikes
Making cycling and eMobility accessible to all
Founded in Melbourne, Australia in 2009, Reid Bikes is a global bike brand creating quality, affordable bikes, eBikes and electric scooters for riders around the world.
From everyday commuting and family rides to weekend adventures and off-road exploration, our goal is simple: to make cycling accessible to more people.
Today, Reid products are available across more than 30 countries through a growing network of retailers and distributors. Our range includes commuter bikes, mountain bikes, gravel bikes, road bikes, vintage bikes, kids' bikes, eBikes and electric scooters.
Whether you're looking for your first bike, a practical way to commute or a bike for your next adventure, we believe great cycling shouldn't have to come with an inaccessible price tag.
Our Story: From Melbourne to the World
Reid Bikes began in Melbourne in 2009 when founder James Reid set out to create an Australian bike brand offering great-value bikes directly to customers.
The business quickly grew, establishing stores across Australia's major cities alongside a growing eCommerce and social media presence. In 2014, Reid expanded internationally, with the UK becoming the base for the company's international sales operation.
Since then, Reid has grown from an Australian start-up into an international cycling brand, with products distributed across more than 30 countries and sold through hundreds of retailers worldwide.
Our growth has always been driven by the same principle that started the business: creating well-designed bikes that offer great value and make riding accessible to more people.
Bikes, eBikes and electric scooters
We design and develop products across a broad range of cycling and personal mobility categories.
Bikes for everyday riding & adventure
Our bike range includes commuter bikes, hybrid-style bikes, mountain bikes, gravel bikes, road bikes, vintage bikes, BMX bikes and kids' bikes.
We design our bikes around the way people actually ride, whether that's getting to work, exploring the city, enjoying a weekend ride, heading off-road or getting the whole family cycling.
eBikes for modern riding
Our electric bike and eBike range combines the benefits of cycling with pedal-assist technology, helping riders tackle longer distances, hills and everyday journeys with less effort.
From commuter eBikes and cargo eBikes to mountain, gravel and vintage-inspired electric bikes, we develop different platforms to suit different riders and riding environments.
Electric scooters for everyday journeys
Our range also includes electric scooters, providing another practical option for personal transport and short-distance journeys.
We focus on combining practical design, reliable components and accessible pricing to create products suited to everyday use.
A global cycling brand
Although Reid started in Melbourne, our bikes are now enjoyed by riders around the world.
We work with retailers, distributors and partners across international markets, which gives us insight into different riding environments, customer needs and cycling cultures. We use that experience to develop bikes, eBikes and electric scooters designed for a wide range of riders and markets.
Designed around real riders
We believe good bike design starts with understanding how people ride.
Our product development is informed by feedback from riders, retailers, distributors and our international partners. This helps us develop bikes that balance design, comfort, practicality, specification and value.
From choosing the right geometry and components to developing colours, finishes and features, we aim to create products that look good, ride well and offer genuine value.
Our range covers different types of riders and riding, because there is no single bike that works for everyone.
Quality & value
We believe affordable shouldn't mean compromising on the riding experience.
Our products are developed with a focus on practical specifications, considered component choices and dependable performance. By combining product experience with an established international supply chain, we can create bikes that offer a strong balance between quality, performance and price.
That approach has been at the heart of Reid since the beginning.
Our commitment to the environment
Cycling can play an important role in creating cleaner, healthier and more enjoyable places to live.
We want the positive impact of cycling to extend beyond the ride itself. Through our Buy One. Plant One. environmental pledge, we plant a tree for every Reid bike, eBike and electric scooter purchased.
With the support of our customers and partners, we have planted more than 550,000 trees and counting.
We know there is always more to do, but we're committed to continually looking for ways to reduce our impact and contribute positively to the environments we love to ride in.
More than just a bike brand
Reid has grown significantly since 2009, but our purpose remains the same: making cycling accessible to all.
We're proud of our Australian beginnings, our international community and the riders, retailers and partners who have helped us grow.
From a first bike in Melbourne to riders across six continents, we're continuing to design bikes and mobility products that make it easier for more people to get moving.
Find your next ride
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Electric Scooters
Busy roads, rising travel costs and increasing pollution are changing the way...
Looking for private-label bike manufacturing?
Reid provides private-label and OEM bike, eBike and eScooter manufacturing for businesses worldwide.