Become a Reid Distributor
Bring Reid Bikes to your market
Reid Bikes is an established international cycling and mobility brand, founded in Melbourne, Australia in 2009.
Today, Reid bikes, eBikes and electric scooters are distributed across more than 30 countries and six continents. We work with distributors and retailers around the world to bring quality, affordable products to more riders.
We're continuing to grow our international network and are looking for experienced distributors who want to build a successful long-term partnership with Reid.
Interested in becoming a Reid distributor?
Why partner with Reid?
An established global brand
With more than 15 years of experience, Reid has developed a strong international presence across bikes, eBikes and electric scooters.
Our products are sold through a growing network of distributors and more than 600 retail locations worldwide.
A broad product range
From commuter and vintage bikes to gravel, mountain, road and kids' bikes, our range is designed to appeal to a wide variety of riders.
We also offer a growing range of eBikes and electric scooters, giving distributors the opportunity to build a diverse product portfolio around one established brand.
Quality at an accessible price
We focus on creating well-designed, practical products that offer an attractive balance of quality, specification and price.
Our approach makes Reid suitable for a broad range of customers and gives our distribution partners products that can compete across different market segments.
International experience
Reid has experience working across a wide range of international markets and understands that every country has different customers, regulations, retail environments and market expectations.
Our international teams work closely with distributors to support the brand and its continued growth in each market.
Supporting your business
Becoming a Reid distributor means more than simply buying products from us. We want to build long-term partnerships and support our distributors as they grow the brand in their market.
Product & commercial support
Work with our international sales team on product selection, range planning, pricing and market opportunities.
Marketing support
Access product information, imagery and marketing assets to help you promote Reid across your local market.
Technical support
Our team provides technical and product support, including assistance with product development and warranty requirements.
Product development
We continually develop our range across bikes, eBikes and eScooters, giving our distributor network access to new products and opportunities as the brand evolves.
Distributor resources
Our distributor resources provide access to useful product, technical and marketing information to help you sell and support Reid products.
Who we are looking for
We're particularly interested in hearing from established distributors with:
- Experience within the cycling, sporting goods, mobility or outdoor industries
- An established network of retailers or sales channels
- Knowledge of their local cycling and mobility market
- The ability to develop and support the Reid brand locally
- Strong sales, marketing and customer support capabilities
- A long-term approach to building the brand
We're interested in partnerships where both sides can invest in sustainable, long-term growth.
A growing international network
From Melbourne to the World
Reid was founded in Melbourne, Australia in 2009. Since then, we've grown from a local bike brand into an international business with products distributed across more than 30 countries.
Today, our international operations are supported by teams in Australia, the UK and China, helping us work closely with our partners and customers around the world.
Interested in becoming a Reid distributor?
Tell us about your business, your market and your plans for growing Reid.