Fundamental simplicity

A low maintenance ride to weave through the inner city streets with ease. Apparently, there’s a reason why these bikes are the first choice among couriers. Our bikes have a considered mix of speed, toughness and reliability. So, go where you want, on your terms, at your pace, to the beat of your bike. When life is experienced on two wheels, we become healthier, more mindful, more focused people. So, our job is to help them realise; to inspire, motivate and empower people to get out of the car, onto their bike and into the open world beyond. We see this as an opportunity to set an example. We want to show the world that sustainable, economical and human aren’t mutually exclusive with performance, beautiful design and the Reid Rider lifestyle.