Reid Retailer of the Month: DeWitt Bikeworks

This month, we’re shining the spotlight on a shop that’s been keeping the wheels turning in DeWitt, Michigan since 2010, meet Bikeworks! Known for their friendly team, top-notch service, and welcoming vibe, Bikeworks has become a go-to spot for cyclists of all levels.

Whether you’re just starting out or a seasoned rider, the team at Bikeworks makes everyone feel at home. With a little bit of everything in stock from beginner bikes to expert gear.

Stick around to hear what biking’s all about for the Bikeworks team and the awesome ways they support their community!

INTRODUCE YOURSELVES...

We are Bikeworks located in DeWitt Michigan our shop opened up in 2010. We pride ourselves on our stellar service department, friendly staff, and a product selection of a little bit of everything entry level to expert. Bikeworks welcomes all! 

WHERE CAN YOUR STORE BE FOUND? 

Our store can be found at 12950 S US Highway 27 Dewitt, MI 48820. Our location is perfect for cycling. Dewitt is a bike friendly community, taking off from the shop there is miles of bike path to enjoy. 

WHAT DOES CYCLING MEAN TO YOU? 

To us the word cycling means freedom and an escape. Our world is so fast paced nowadays, cycling is an outlet to let loose and have some fun. Cycling is a reminder to not take life too seriously and simply get out and have some fun. It’s an activity that everyone is welcome to enjoy! 

HOW DO YOU INTEGRATE WITH YOUR LOCAL COMMUNITY?

Here at Bikeworks we pride ourselves on community engagement. We donate our time every summer to help with local bike races. Every December we also spend gathering up as many kids bikes as we can and donate them to kids for Christmas. This past year we had a record high of  50 bikes donated! We also host events for our local kids mountain bike race team. Community engagement is a huge priority for us. 

DO YOU HAVE ANY INTERESTING STORE STORIES YOU CAN SHARE WITH US?

Last summer we had the privilege of working with a special customer of our who has a disability causing him to lose function of one of his hands. His dream was to get back out on a bike. We worked along side each other testing out different bikes and parts trying to figure out what was going to work best for him. In the end we couldn’t find the right set up, therefore we custom built a trike for him. After we were done with the bike, we had him come in to test drive it, and it was truly the highlight of our summer! Everyone should get the opportunity to ride, and getting him back out on the road was very special. 

HOW LONG HAVE YOU BEEN A REID RETAILER? 

We have been a Reid Retailer since 2016. It’s been amazing watching the brand grow and expand with time. We are very proud to display a large line of Reid Bikes in our shop. 

WHAT IS YOUR BEST SELLING REID PRODUCT? 

Our best selling Reid product is the Ladies classic. The beautiful color ways and simple design perfectly paired with a stylish design draws many customers towards it when they walk through the door. Oh, and the price is pretty hard to beat! 

HOW HAS YOUR EXPERIENCE WITH REID BEEN? 

Our experience with Reid has been nothing but wonderful. Reid has supported our shop in many ways, and continues to innovate and grow. The most exciting days for us here at the shop is when we get in new Reid Bikes and get to see them in person for the first time. Our customers love them as well which makes our job easy on the sales floor too.

FINALLY, WHAT ADVICE WOULD YOU GIVE TO THOSE WHO ARE CONSIDERING GETTING INTO BIKE RIDING, OR PERHAPS HAVE NEVER TRIED IT BEFORE?  

Our advice is to stop into your local bike shop. Generally people in the bike industry are some of the kindest and most accepting. It doesn’t have to be intimidating, and it’s best to start small. It also doesn’t need to be a huge investment, In the beginning jumping on an entry level bike and testing the waters is all you need. Find a bike path and a friend who also has a bike and get out there. But be warned once you get out on your first bike you just might be embarking on a life long journey! Cycling has a funny way of doing that to you. 

Bikeworks isn’t just fixing bikes they’re building connections, one ride at a time. With top-tier service, a friendly team, and a true passion for getting people rolling, they’ve created a space where everyone feels welcome. Whether you're new to cycling or a lifelong rider, Bikeworks is here to help you enjoy the journey. Swing by their shop in DeWitt or check it out here!

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