News

400,000 Trees and Counting: How Every Reid Ride...

We’re incredibly proud to announce a significant milestone in our environmental journey - we’ve now planted over 400,000 trees with our Buy One, Plant One pledge! This isn’t just a...

Debunking The Top 6 eBike Myths: Smarter Riding...

Reid Bikes have sparked lots of conversations, some positive and some sceptical. From fitness enthusiasts who believe the concept is cheating people out of ‘real exercise’ to concerns about cost...

Meet Rhiannon: Reid's New International Marketi...

We’re excited to introduce Rhiannon O'Neill, our new International Marketing Intern here at Reid! Rhiannon has joined us for her placement year from Bournemouth University, where she’s studying Marketing. She...

Meet Lauren: Reid's New Supply Chain Administrator

We are thrilled to welcome Lauren Willis to Reid as our new Supply Chain Administrator! With a strong background in Buying and Operations , Lauren brings fresh perspective and enthusiasm...

Changing Lives Two Wheels at a Time: Inside Bik...

Bike Club OKC is a after-school cycling program transforming the lives of students across Oklahoma City through mentorship, hands-on STEAM education, and resilience-building. We at Reid first discovered them when...

Reid Retailer of the Month: DeWitt Bikeworks

This month, we’re shining the spotlight on a shop that’s been keeping the wheels turning in DeWitt, Michigan since 2010, meet Bikeworks! Known for their friendly team, top-notch service, and...