At Reid, we’re on a mission to make cycling and eMobility more accessible to all. We believe getting on a bike should feel easy, not out of reach.
We do this by offering a huge range of affordable bikes, all designed with value at the core. It’s about giving more people the opportunity to ride, whatever that looks like for them.
Because there’s no one way to ride, and no one type of rider.
A Bike for Every Ride
Catering for every rider means building a range that reflects how people actually ride. Different terrain, different goals, different lifestyles. That’s why each category in our lineup is designed with a clear purpose, giving riders the confidence to choose what suits them best.
Mountain Bikes (MTB)
For riders drawn to the outdoors, mountain bikes are all about capability and confidence. Designed to handle uneven terrain, loose surfaces, and changing conditions, they open the door to trails, forests, and off-road exploration. Whether it’s a first step into trail riding or progressing onto more technical routes, MTBs are built to grow with you and support that sense of adventure.
Our MY26 range includes options like the ATB, ATB WSD, and Mountain Sport Disc, offering accessible entry points into off-road riding.
Gravel Bikes
Gravel bikes are built for riders who don’t want to be limited by terrain. Combining speed with durability, they handle both smooth roads and rougher paths with ease. They’re perfect for longer rides where the route might change, giving you the freedom to explore without restriction.
The MY26 lineup includes models like the Firetrail 1 Dropbar, Firetrail 2 Dropbar, and the Kielder 1, 2, and 3, giving riders a range of options for all-road performance.
eBikes
eBikes are one of the biggest ways we make cycling more accessible. By providing pedal assistance, they reduce the effort needed to ride, making longer distances, hills, and daily commutes far more manageable. They’re ideal for riders returning to cycling, replacing car journeys, or simply looking for a more enjoyable way to ride.
Our eBike range spans multiple categories, including commuter, cargo, vintage, MTB, gravel, and fat eBikes, ensuring there’s an option for every type of rider and journey. Within the MY26 lineup, models like the eComfort, Tanami, e20, and the eTrail range offer options for everything from relaxed everyday riding to more demanding terrain.
Vintage Bikes
Vintage bikes bring a more relaxed and style-led approach to cycling. Inspired by classic designs, they’re built for comfort and ease, making them ideal for slower rides, social outings, and enjoying the journey as much as the destination.
In the MY26 range, the New Ladies Classics offer a modern take on timeless design, blending everyday usability with a classic aesthetic.
Fat Bikes
Fat bikes are designed for more demanding conditions. With oversized tyres that provide extra grip and stability, they perform where other bikes struggle. From soft ground to loose terrain, they allow riders to go further and tackle new environments with confidence.
Models like the Hercules are built to handle these conditions, giving riders the grip and control needed to take on more challenging terrain.
Commuter Bikes
Commuter bikes are designed for everyday practicality. With a focus on comfort, reliability, and usability, they make city riding simpler and more efficient. Whether it’s the daily commute or short trips around town, they offer a straightforward alternative to getting in the car.
Models like the Urban C1 and Sphere are built for this kind of riding, combining comfort and functionality to support everyday journeys.
Road Bikes
Road bikes are built for speed and efficiency. Lightweight frames and responsive handling make them ideal for smooth surfaces and longer distances. Whether you’re building fitness or pushing for performance, they offer a fast, direct riding experience.
Our MY26 road range includes the Osprey 1 and 2, alongside the Vantage 1, 2, and 3, giving riders a range of options to suit different levels and goals.
Kids Bikes
Kids bikes are all about building confidence, developing skills, and having fun from the very first ride. Designed specifically for smaller riders, they offer the right fit, comfort, and control to support every stage of learning, from first pedals to more independent adventures. Built tough with safety in mind, they’re made to handle everyday use while giving parents peace of mind.
Our MY26 kids range includes the H Series, available in 14", 16", 20", and 24". Designed to be super lightweight, they make it easier for young riders to handle, control, and enjoy every ride as they grow and progress.
BMX Bikes
BMX bikes are made for agility, control, and durability. Built to handle jumps, tricks, and repeated impact, they’re ideal for riders looking to develop skills and push their riding in a more technical direction.
Our MY26 range includes models like the Method 2 20", designed to be tough, responsive, and ready for progression.
Why We Do It
At Reid, catering for every rider isn’t an add-on, it’s the starting point.
We believe cycling should be accessible, not exclusive. That means designing bikes that don’t just perform, but are realistically within reach for more people.
By focusing on affordability and offering a wide, considered range, we make it easier for riders to find something that fits their needs without compromise. Whether it’s a first bike, a daily commuter, or something built for new terrain, the goal stays the same: remove barriers and open up cycling to more people.
Find Your Ride
However you ride, there’s a Reid bike designed with you in mind.
Ready to get started? Take a look at the full range here and find the bike that fits your ride.