At Reid, we believe in crafting more than just exceptional bikes and scooters- we’re committed to creating a better, greener world. That’s why we partnered with veritree, to help restore ecosystems and combat climate change.
Our Environmental Pledge
For every bike, scooter, paddleboard, or kayak we sell, we plant a tree. This isn’t just a feel-good initiative - it’s a powerful commitment to driving environmental change. To date, we’ve planted over 300,000 trees, each one contributing to carbon offsetting, biodiversity restoration, and ecosystem health.
Why veritree?
We partnered with veritree 2 months ago to ensure our reforestation efforts are impactful and transparent. Their innovative technology tracks every tree we plant, providing real-time data on growth, health, and environmental benefits. From IoT sensors to drone mapping, their tools allow us and you to see the tangible impact of our work.
A Focus on Mangroves
A significant portion of the trees we plant are mangroves, particularly in East Africa. Mangroves are ecological superheroes, capable of sequestering carbon at rates up to four times higher than mature tropical forests. Beyond their carbon-sequestering abilities, mangroves protect coastlines, support marine life, and enhance biodiversity.
The Impact in Numbers
Since our environmental pledge, we’ve proudly planted 360,991 trees as part of our unwavering commitment to sustainability. These trees are expected to sequester an astounding amount of CO2 - equivalent to filling 6,452 studio apartments or removing 19,460 cars from the road for an entire year. Beyond their environmental benefits, this initiative has also provided 722 workdays for local tree planters, highlighting the incredible power of collective action and the lasting difference reforestation can make for both our planet and communities.
Be Part of the Change
Every Reid purchase fuels your adventures and helps us plant more trees. Whether you’re cycling through the city, exploring the trails, or paddling on open waters, you’re contributing to a healthier planet.
Visit our Impact Page to explore how your purchase contributes to reforestation and track the real-world results of our efforts.
Together, we can ride towards a brighter, more sustainable future. 🌱🚴♂️
