Here at Reid, we are delighted to announce a new partnership with veritree, marking an exciting step in our journey to a more sustainable future. Known for their cutting-edge tree-planting initiatives, veritree utilises advanced technology to ensure transparency and accountability in every aspect of reforestation, from planting, to long-term impact tracking. This collaboration allows us to expand Reid’s environmental mission, taking our buy-one-plant-one pledge to new heights with powerful verification tools that guarantee our trees’ positive ecological impact. 
Why veritree?
veritree is a global leader in environmental restoration, working closely with partners worldwide to rejuvenate natural ecosystems. Their cutting-edge platform provides real-time insights, letting supporters monitor the environmental progress and tangible benefits of reforestation efforts. By partnering with veritree, we ensure that each tree planted through our sales has a measurable impact, giving customers the confidence that their purchase helps create a healthier planet.
veritree’s reporting and tracking tools allow us at Reid to translate each product sold into a quantifiable environmental contribution. This partnership lets us tell a clearer, data-driven story about what it means to choose a product rooted in sustainability.
Making a Difference in East Africa
Through this partnership, all Reid-supported tree plantings will focus on restoring mangrove ecosystems in East Africa. Mangrove trees provide critical benefits to communities by supporting employment, enhancing livelihoods, and promoting better nutrition through sustainable environmental practices.
What This Means for Reid Customers
With every Reid bike, scooter, or water sport product sold, our customers are actively supporting veritree’s verified reforestation projects. Each ride reduces your carbon footprint while contributing to global reforestation efforts. veritree’s platform also enables Reid customers to track the journey of each tree from sapling to maturity, deepening the connection between our community and the environment.
Building a Greener Future Together
This collaboration with veritree is just the beginning of our broader commitment to sustainable practices. At Reid, we strive to create products with purpose, riding together toward a cleaner, greener planet. Our partnership with veritree amplifies this mission, encouraging change from the ground up.
How You Can Make a Difference
Choosing a Reid product is a small yet powerful step toward a sustainable future. By opting for eco-friendly transportation and supporting verified reforestation, Reid customers join a community dedicated to impactful, lasting change. Visit Reid’s Environmental Pledge page to learn more about our commitment to sustainability or check out veritree's website to find out more! Join us on this journey as we ride toward a greener tomorrow, one tree at a time.