We’ve officially passed an important milestone, one that shows what small, everyday choices can add up to.
Thanks to our community of riders around the world, Reid has now planted over half a million trees. That’s 514,206 trees and counting, each one planted because someone chose a Reid bike, eBike, or eScooter.
One Ride. One Tree. 500,000+ Times Over.
Planting a tree with every Reid bike or eScooter isn’t a one off initiative. It’s built into the way we do business, growing a verified forest one ride at a time.
For every Reid bike or eScooter sold, we plant a tree. Over time, that simple commitment has grown into a living forest of more than half a million trees, helping restore ecosystems, capture carbon, and support local communities.
We believe businesses have a responsibility to do more than just minimise their impact. With deforestation continuing at alarming rates, our Buy One, Plant One pledge is our way of turning growth into something genuinely positive.
Planting with Veritree: Transparency You Can Trust
To make sure every tree really counts, we partner with Veritree, a world‑leading reforestation organisation with a science‑backed, community‑first approach.
Veritree uses on‑the‑ground monitoring and verification technology to track each tree that’s planted. That means real data, real outcomes, and transparency you can trust.
Our forest so far:
- 🌱 514,206 trees planted
- ✅ 181,580 trees already verified
- 🌍 Restoration projects across Kenya and Tanzania
Veritree has planted more than 55 million trees worldwide, and we’re proud that Reid riders are part of that growing impact.
Mangroves: Small Forests, Massive Impact
Most of our trees are mangroves, planted along the coastlines of Kenya and Tanzania. These forests might not look huge, but they’re some of the most effective climate‑action ecosystems on Earth.
Why mangroves matter:
🌿 Carbon Superstars
Mangroves can store up to four times more carbon than many land‑based forests, locking it away in both their roots and surrounding soils.
🌊 Coastal Guardians
They help protect coastal communities from erosion, storm surges, and rising sea levels.
🐟 Biodiversity Powerhouses
Mangroves provide essential habitat for fish, birds, and marine life, supporting both ecosystems and local food security.
By restoring these forests, we’re helping nature protect itself, and the people who depend on it.
The Real‑World Impact of 500,000 Trees
This milestone isn’t just a number. It has real, measurable outcomes.
🌳 928 tennis courts of land restored
More than 18 hectares of degraded land are now on their way to recovery.
👩🌾 363 workdays created
Our projects help create fair‑wage work for local tree planters in restoration areas.
🚗 9,790 cars worth of emissions removed
As our trees mature, they’re expected to capture 45,032 tonnes of CO₂, roughly equivalent to taking almost ten thousand cars off the road for a year.
This is what sustainability looks like when it’s done at scale.
More Than Trees: A Broader Commitment
Tree planting is only one part of Reid’s sustainability journey.
From designing long‑lasting, repairable bikes to reducing waste and offsetting carbon emissions, we’re focused on building products that last, for riders and for the planet.
That approach has been recognised beyond our own community, with Sublime Magazine naming Reid one of the “12 Cool Sustainable Brands” leading the way in conscious business.
We believe great performance and real environmental responsibility can, and should, go hand in hand.
This Forest Exists Because of You
Every one of these 514,206 trees exists because someone chose to ride with Reid.
Whether it was your first bike, a new way to commute, or recommending Reid to a friend, you’ve played a part in this forest. And that matters.
We’re proud of what we’ve achieved together, and even more motivated by what’s still ahead.
Half a million trees isn’t the finish line.
It’s a starting point.
Ready to Grow the Forest?
Explore our range of bikes, eBikes and eScooters and plant a tree with your next ride.
Want to learn more about what we’re doing for the planet? Read our Environmental Pledge and see how every Reid ride helps regenerate the world around us.
Let’s ride for the planet.
Let’s ride for future generations.
Let’s keep growing together.