We’re incredibly proud to announce a significant milestone in our environmental journey - we’ve now planted over 400,000 trees with our Buy One, Plant One pledge!
This isn’t just a number to us. It’s a reflection of our ongoing commitment to protect the planet we ride through, and a big step forward in our mission to create a greener, more sustainable future for everyone.
A Tree for Every Reid
Did you know that when you buy a Reid bike or scooter, you are also planting a tree? It’s part of our Environmental Pledge: for every product we sell, we plant a tree on your behalf. It's our way of giving back to the natural world that fuels our adventures.
We believe that businesses today have a responsibility to do more than just reduce harm. We should actively create a positive impact. With deforestation continuing to threaten ecosystems worldwide, this tree-planting initiative represents our moral commitment to future generations.
Planting with Purpose
To make the most significant impact possible, we have partnered with Veritree, a world-leading reforestation organisation known for its community-first, science-backed approach to restoration.
Veritree has planted over 55 million trees and counting, and we are honoured to be a part of their growing forest of change.
Veritree combines on-the-ground action with powerful technology to monitor and verify reforestation progress in real-time, creating transparency you can trust.
Veritree doesn’t just plant trees - they empower local communities. Through their “employ-to-plant” model, they provide fair-wage jobs and vital training to people in areas affected by poverty and environmental degradation. By helping to restore ecosystems, they also help rebuild lives.
Our Focus on Mangrove Trees
Most of the trees we are planting with Veritree are mangroves, known as some of the most powerful climate-change-fighting trees on Earth. Here’s why they matter:
🌿 Carbon Superstars - Mangroves help to reduce carbon levels
🌊 Coastal Guardians - They help to protect coastal communities from erosion, storm surges, and tsunamis
🐟 Biodiversity Boosters - Mangroves help support thriving ecosystems by providing shelter and food for birds, fish, and many other species
By choosing to support general planting in East Africa, we are helping restore vital mangrove forests while improving livelihoods and food security in the regions that need it most.
Sustainability Is in Our DNA
Sustainability at Reid is not a marketing buzzword - it’s a promise. From designing long-lasting, affordable bikes to offsetting carbon emissions, we are constantly looking for ways to improve.
Sublime Magazine even featured us as one of the “12 Cool Sustainable brands” leading the way in conscious business.
We are proving that you don’t have to choose between performance and planet - you can ride toward both.
Thank You for Riding With Us
Reaching 400,000 trees would not have been possible without you - our incredible Reid riders around the world. Every time you choose Reid, you are not just investing in a great ride - you are helping to restore forests, support communities, and protect the planet.
We are also incredibly proud to be working with Veritree, our reforestation partner, making all this possible. You can find out more about the fantastic work they do here.
So here’s to the next 400,000 - and beyond.
Let’s ride for the planet. Let’s ride for future generations. Let’s ride together..
Ready to make your ride count?
Explore our full range of bikes and scooters here - and plant your tree today.
Want to learn more about our commitment to the planet? [Read our full Environmental Pledge here.]