We’re thrilled to welcome Grace Reynolds to the Reid team as our new Marketing Assistant. Having recently graduated from the University of Portsmouth after four years of studying marketing, Grace brings a brilliant blend of creative strategy and a lifelong passion for sports to our team.
With a background rooted in team sports and fitness, Grace understands the drive, community, and joy that comes from staying active. She’s already diving into her role and bringing fresh, vibrant perspectives to our marketing activity.
Keep reading to learn more about Grace’s journey, what her day-to-day looks like at Reid, and what excites her most about bringing her love for fitness into the marketing world.
Grace, tell us a little about yourself…
I’m the new Marketing Assistant here at Reid! I’ve spent the last four years studying Marketing at Portsmouth University, where I’ve been learning how to channel my creativity and sports background into my professional growth, helping to bring exciting new ideas to life. I absolutely love working as part of a team, brainstorming creative concepts, and collaborating to find the best solutions.
How did you get involved with Reid?
I’ve spent years living and breathing sports, from playing football to being in the gym. Because of that, sports marketing has always been a major passion of mine as it perfectly combines my love for fitness with my career, giving me the opportunity to truly do what I enjoy.
When looking for my next step after university, Reid instantly stood out to me. They aren’t just a bike company; they are a brand completely dedicated to an active lifestyle and getting people moving. I am a firm believer that it’s never too late to start something new, no matter your age or experience, so seeing Reid truly embody this philosophy made joining the team a complete no-brainer for me.
What do you enjoy most about your role?
I most enjoy the fast-paced, collaborative energy of the team. As someone fresh out of university, it’s an incredible opportunity to learn from the ground up and develop my professional skills every single day. There’s really nothing better than being part of a team that creates products that bring people joy and encourage a great, healthy lifestyle.
What is an average day in the life of Grace Reynolds?
My day starts with listening to my favourite playlist on the commute to get me energised and focused for the day ahead. Once I'm in the office, I’ll grab a coffee and get stuck straight into my tasks for the day. After a day at my desk, I like to unwind by hitting the gym to stay active, before heading home for a relaxing evening with my family.
How do you like to unwind after work?
Definitely by going to the gym! I love to push myself both physically and mentally. Strangely enough, it really helps me relax, and it always makes me feel like the day was a massive success.
Finally, what advice would you give to non or novice cyclists out there?
I think the most important thing with anything in life is just to start. There will never be a perfect time or place, but taking up cycling is something you will never regret because you are choosing to be more active and actively improving your life.