We’re excited to welcome Ben to the Reid team. With over 20 years of experience in the global cycling industry, Ben brings a highly technical perspective to our operations. As a self-described "stickler" for detail, he oversees our quality management systems to ensure every Reid product functions as a reliable and seamless extension of the rider. His focus is on applying rigorous standards to make high-quality, sustainable transportation accessible to everyone.
Tell us a little about yourself?
I am a 20+ year bike industry professional, passionate about riding and supporting riders. Born in the USA, I have lived and worked internationally for many years. I started working in bike shops and took every opportunity to gain knowledge and experience in design, engineering and manufacturing. I have been incredibly lucky to turn my passion into paychecks and to travel the world, building better bikes and growing sustainable transportation.
How did you get involved with Reid?
Reid caught my attention by doing business differently than much of the bike industry. I was immediately attracted to Reid's low-key, high-value approach. Riders rely on bikes and mobility products to extend their own natural range, speed and agility. At their best, mobility tools should function as a seamless extension of one's own body. These should function reliably and disappear into the rider's experience. As a brand, Reid focuses on the user, not on chasing brand prestige or exclusivity. This is key to making mobility accessible to everyone.
What do you enjoy most about your role?
I am detail-focused and enjoy learning how things function and fail. Quality Management work indulges my natural tendency as a stickler. My work allows me to use this trait for good. It is incredibly satisfying to know my efforts support a network of riders and users pursuing personal goals for transportation, sport and fitness.
What is an average day in life?
I like to start my mornings with a ride or a run. The more distance I cover, the better I feel for the rest of the day. Coffee helps too. Professionally, I look for every opportunity to be creative and useful, focusing on solving the technical puzzles that come with quality and compliance to keep our riders moving.
How do you like to unwind after work?
I enjoy cooking for company and bringing people together. I’ve always looked for ways to be useful to those around me, and preparing a meal for friends is the perfect way to shift from the technical side of the day to something social and creative.
Finally, what advice would you give to non or novice cyclists out there?
Besides choosing a great bike, some basic preparation is the best defense against unexpected problems. If you bring a pump, a multi-tool and a spare tube or sealant, you'll reduce your chances of bad luck drastically. Also, don't underestimate the value of fenders and mudguards. Less muck and tire spray improve your ride and remove excuses not to ride.