This months Reid Retailer of the Month is Bike Generation, a retailer founded by a group of friends in Lebanon all with a passion for cycling. Having stocked Reid since 2021, they empower individuals through the freedom and joy of cycling.
Keep reading to find out more about Bike Generation and what their customers are thinking about Reid!
INTRODUCE YOURSELVES...
Bike Generation SAL was founded when a group of friends passionate about cycling – with ambitions to turn Beirut into a bicycle loving city decided to open their own cycling shop, in Lebanon. Dedicated to quality cycling products from entry level bikes to professional ones with all equipment needed, providing exceptional service for the most memorable rides!
WHERE CAN YOUR STORE BE FOUND?
Our bicycle shop is conveniently located in Furn Chebak Tahwita, Secteur 1, Rue 57, Imm. Moradian, Beirut, Lebanon. It's an accessible spot in the heart of Beirut, making it easy for cyclists and enthusiasts to visit us.
WHAT DOES CYCLING MEAN TO YOU?
Cycling, to us, is about freedom and connection. It's the joy of exploring new places, the rush of the ride, and the simple pleasure of being outdoors. It’s also about building a community with people who share a love for adventure and a healthier, more sustainable way of living.
HOW DO YOU INTEGRATE WITH YOUR LOCAL COMMUNITY?
Bike Generation envisions establishing itself as a pioneering force in the cycling community, recognized not just as a retailer but as a catalyst for cycling culture and innovation. We strive to create a dynamic and inclusive environment where cyclists from all backgrounds can find support, expertise, and
inspiration. Our vision extends beyond sales; we aim to be at the forefront of promoting cycling as a lifestyle, contributing to community well-being, and empowering individuals through the joy and freedom of cycling.
DO YOU HAVE ANY INTERESTING STORE STORIES YOU CAN SHARE WITH US?
Long story short, our customers are loving Reid bikes, watersports and e-scooters. These smiles in the shared pictures enjoying their rides say it all!
HOW LONG HAVE YOU BEEN A REID RETAILER?
Since 2021.
WHAT IS YOUR BEST SELLING REID PRODUCT?
MTBs and foldable Metro bikes.
HOW HAS YOUR EXPERIENCE WITH REID BEEN?
Working with Reid has been a great experience. Their bikes are solid, dependable, and reflect the quality we want to offer our customers. Beyond that, Reid has been supportive every step of the way, making it easy for us to provide bikes we genuinely trust and recommend.
FINALLY, WHAT ADVICE WOULD YOU GIVE TO THOSE WHO ARE CONSIDERING GETTING INTO BIKE RIDING, OR PERHAPS HAVE NEVER TRIED IT BEFORE?
If you're considering getting into bike riding, my advice is to just start! Don’t overthink it—begin with short rides around your neighbourhood and see how it feels. You don’t need all the perfect gear right away; what matters is enjoying the experience. Cycling is such a fun and freeing way to stay active, explore, and connect with nature. Everyone starts as a beginner, so go at your own pace and, most importantly, have fun with it!
Live in the Beirut, Lebanon area? Go down to Bike Generation and see what Reid products they might have in store for you or check here on their website!